The NUVE Story: From London's Streets to Global Innovation
We are NUVE, a young company with a big vision and drive to help the cycling industry become more sustainable. The founders? Two cycling enthusiasts who have been riding the bustling streets of London for the best part of 2 decades. For them, cycling isn’t just a mode of transport or a chance to stay fit — it's a way of life. The bicycle is an extension of themselves that connects them to the city's ever-changing fashion and culture. This profound connection to their city and their bicycles inspired them to create NUVE (New Urban Velo Experience), a brand dedicated to transforming the urban cycling experience.
Nearly two years ago, these passionate cyclists launched NUVE with a unique collection of high-performance bicycle covers designed for both outdoor and indoor use. But these aren’t just any bike covers. Each one is a canvas that absorbs and reflects the vibrant culture of the city, making every cover a garment for the bicycle that tells a story.
Brand Vision: Cycling Towards a Cleaner, More Beautiful City
As cyclists, the founders of NUVE are committed to promoting sustainable and clean urban environments. They envision cities that adapt to cyclists, using cycling as a force of transformation towards cyclists' needs. But they’re not just dreamers—they’re designers too, with a keen eye for the unique aesthetics and vibrant culture of the urban landscape. Every ride through the city fuels their imagination, inspiring them to create products that are as beautiful as they are functional. Design isnt just about aesthetics, its about ergonomics, sustainability and understanding the user needs. The design of each NUVE bicycle cover starts with that, the cyclist issues and demands, until we have the right balance for a top quality product.
Brand Mission: The New Urban Velo Experience
NUVE, which stands for New Urban Velo Experience, perfectly encapsulates the brand’s mission and passion. The goal? To produce the world’s finest bike covers that not only protect bicycles but also enhance their longevity and the spaces they occupy. By using innovative recycled materials, NUVE is reducing waste and contributing to a more sustainable cycling industry. The covers themselves help to extend the life of the bicycle and keep cyclists riding their bikes as long as they can without fear of premature damage to their investment. The NUVE mission is clear: to make cycling in the city not just a means of getting from point A to point B, but a stylish, sustainable, and enjoyable experience.
Brand Values: Innovation and Sustainability at the Core
At the heart of NUVE's approach to design and manufacturing lies a commitment to innovation and sustainability. Every product they create is a testament to their belief in a future where cities are free from toxic emissions and filled with beautiful, functional design. This commitment is reflected in every aspect of their work, from the materials they use to the partners they choose.
International Recognition of Design and Innovation
In just two short years, NUVE has made a significant impact on the cycling and retail industries. They’ve won two prestigious international awards, a testament to their innovative approach and high-quality products you can read about the awards in our blog. NUVE’s bike covers are now sold in over 20 countries worldwide, and they’ve partnered with major retailers and cycling networks to bring their vision to life.
NUVE isn’t just a brand—it’s a movement. A movement towards cleaner, more beautiful cities. A movement inspired by the love of cycling and the urban landscape. And it’s a movement that’s just getting started. So, if you’re a cyclist who sees your bicycle as an extension of yourself, join the NUVE community, protect your bicycle and enjoy the ride.